
Riley Lloyd
Senior Marketing Creative Specialist
Riley is our Senior Creative Marketing Specialist with an extensive background in digital marketing. With a keen eye for visual storytelling and strategic brand development, she collaborates closely with our team to create impactful campaigns that help financial advisors grow their firms. Riley’s expertise spans social media content strategy, copywriting, and creative design, ensuring each piece resonates with the right audience and reinforces a strong, consistent brand identity.
About Riley
A Conversation with Riley
Why is our team so good at what they do?
Our team is so good at what we do because of our ability to bring out the best in each other and in our work. Everyone on the team brings unique but equally valuable expertise to the table. When we join forces, there’s nothing we can’t do!
What gives you the most energy about what you do?
I love seeing brands come to life! It is one thing to see a display of stellar marketing or advertising, but it’s another to see all the different moving parts that bring it from a vision to reality.
What is your favorite WGP value?
My favorite WGP value is fun! As important as it is to really focus and get down to business, when you love what you’re doing, your job never has to feel like work.
What’s your superpower?
My superpower is my adaptability. No matter the problem at hand, I can always find a solution by looking at it from a different perspective.
One fun fact, secret talent, or guilty pleasure?
A fun fact about me is that I always have room for dessert, no matter how full I may be. When I was a kid, I would call it my “dessert shelf,” and it is still always open!

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