
Anne Reynell, MBA
Strategist and Marketing Mastermind
Anne Reynell is a WGP Strategist and our resident Marketing Mastermind. She partners closely with financial advisors to bring their unique brands to life and effectively position their firms through intentional marketing aligned with business goals.
About Anne
Anne Reynell is a strategic marketing leader with over 15 years of experience in business development, marketing, communications, and strategy for Fortune 100 corporate real estate and financial services companies.
She partners closely with financial advisors to bring their unique brands to life and effectively position their firms through intentional marketing aligned with business goals.
Anne joined Whole Growth Partners from Northwestern Mutual, where she most recently collaborated across the home office to ensure the voice of the field was incorporated into enterprise priorities to drive an exceptional experience for advisors. Prior to her roles in field experience and distribution strategy, she spent five years in marketing, working closely with the field and local leaders to drive advisor productivity, retention, market presence, and brand awareness at the network office level. Anne also spent 9 years at Johnson Controls in business development, proposal writing, and marketing communications.
On a personal note, she enjoys staying active, the outdoors, cooking and spending time with family. Anne and her husband Ian are the lucky parents of Cora (6), Quinn (4), and Mason (1.5).
Anne holds a B.S. in International Business and Marketing and an MBA from Marquette University.
A Conversation with Anne
What gives you the most energy about what you do?
Connecting with people to truly understand their why and taking ideas from concept to execution. It makes work meaningful and enables tailored, authentic problem-solving.
What’s your favorite WGP value?
Creativity – the ability to stay curious, seek different perspectives, ask questions, and try new things.
What’s your superpower?
Reframing and finding the silver lining – it might not always be the path you intended, but it will be an adventure!
One fun fact, secret talent, or guilty pleasure?
My guilty pleasure is tiramisu or, more specifically, tiramisu custard from Kopp’s in Milwaukee!

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