Darcy Ripple, MBA
Partner and Vision Architect
Darcy Ripple is a WGP Partner and Marketing Strategy Consultant. She works with financial advisors to propel their businesses and develop deeply loyal advocates.
About Darcy
Darcy is passionate about the transformative power of great marketing for firms ready to rise above the “sea of sameness.” Her dedication to results-driven strategies has helped financial services firms nationwide implement bold, effective approaches that drive measurable success.
After more than a decade of experience in high-impact sales and marketing roles at Fortune 500 companies, Darcy shifted her focus to a mission close to her heart: empowering financial advisors—the professionals who empower our communities every day.
Darcy holds an MBA from UW-Milwaukee and two degrees from Purdue University in Selling & Sales Management and Entrepreneurship. She is also a Certified Trainer. In her free time, Darcy enjoys traveling, camping, and spending time with her husband Mike, their daughters Isla and Evie, and her rescue pup Tigra.
A Conversation with Darcy
Why is our team so good at what we do?
We push each other and have extremely high expectations, but still value momentum and progress over perfection. We’re willing to test, and we’re willing to fail (alongside all of our successes!) in marketing our own business so that we can be that much more effective for our clients.
What gives you the most energy about what you do?
Seeing progress and witnessing the lightbulb moments within our many partnerships. And helping our clients do things they didn’t think they could do – that in and of itself is incredibly rewarding and motivating for me.
What’s your favorite WGP value?
Empowerment. We get to help others get better at what they do and learn professional AND life skills that will take them further than they thought possible. What could possibly be better?
What’s your superpower?
Getting stuff done and making almost anything happen. The ladies on the team call me the “energizer bunny.” I simply do not quit, and once I get rolling, the momentum is not only palpable but nearly unstoppable.
One fun fact, secret talent, or guilty pleasure?
Guilty pleasure: dark chocolate. Ice cream, chocolate bars, hot cocoa… you get the gist.
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The Whole Growth Partners team is worth more than their weight in gold. Their creativity and hard work are so incredibly valuable to our team. We're regularly inspired and encouraged by their ability to provide focus to the marketing that means the most to our firm's growth.
WGP has provided a valued partnership to elevate and support my marketing team, helping us be more effective, think differently, and expand our firm’s impact with both our clients and community.
They just “get” us. From the first time I sat down with Laura, to our ongoing collaboration with Darcy and the WGP team, our team feels that Whole Growth Partners really listens, understands, and works with us on strategies that aren’t just a cookie-cutter approach. We appreciate their energy and their persistence in always moving us forward!
We took our time picking a marketing agency and Whole Growth Partners really stood out. They asked all the right questions, got creative with our project, and impressed us with their portfolio of top financial advisors. They didn't just do the work – they prioritized building a relationship with us, extending white glove service to our entire team. Their commitment to our satisfaction was clear when they went above and beyond to deliver creative that nailed our vision.
From start to finish, their team was an absolute pleasure to work with and guided us to look within ourselves to create consistent and refreshing messaging across all of our marketing materials. Not only was the process a success, it was FUN! We looked forward to all of our meetings and it never felt like work! We're truly grateful for all of WGP's dedicated work.
The WGP team is a treasure to our firm. They are wise and talented, coming up with ideas and language so remarkable I often break into applause when they present their work. They are the solution to a problem you don’t even know you have. There aren’t enough accolades for this team. My only wish is that we would have found them 10 years ago.
The WGP team is a treasure to our firm. They are wise and talented, coming up with ideas and language so remarkable I often break into applause when they present their work. They are the solution to a problem you don’t even know you have. There aren’t enough accolades for this team. My only wish is that we would have found them 10 years ago.
Whole Growth Partners was critical in helping position our firm as a leader in the diversity and inclusion space, especially at Orlando Business Journal D&I events. WGP accelerated our brand with thoughtful touches and actual D&I representation that was so much more valuable than simply claiming our role in this space. WGP brought our brand to life, and we trust their leadership and magic touch. They’re our marketing super power!
Our team has really enjoyed working with Whole Growth Partners this past year. They’ve helped us prioritize our marketing and business development, while also sharing creative content that expresses our value proposition and capability. With their guidance, we are accomplishing so much!
I had an idea of what I wanted Whole Growth Partners to deliver and they not only hit the nail on the head, but far surpassed expectations. Everyone on the WGP team has been fantastic - our firm's reputation is preceding us in our target markets because of the work WGP has done. This is exactly how we wanted our firm, brand, and client experience to level up!
WGP played a crucial role in the successful rebranding of our firm. Collaborating with such a skilled and professional team has been an absolute pleasure, and the combined efforts have been amazing, as evident in the outstanding website and perfectly aligned messaging. We're truly grateful for all of WGP's dedicated work.
WGP has helped me take a BIG dream and vision and turn it into an actual strategy and plan. The hands-on help outside of the one-on-one consulting has blown me away. I started seeing actual results in my business shortly after I began my work with the firm. It’s so refreshing working with a firm comprised of people who care and are also experts in the field. I truly feel like I have my own in-house marketing department through the work we do with Whole Growth Partners!
WGP has helped me take a BIG dream and vision and turn it into an actual strategy and plan. The hands-on help outside of the one-on-one consulting has blown me away. I started seeing actual results in my business shortly after I began my work with the firm. It’s so refreshing working with a firm comprised of people who care and are also experts in the field. I truly feel like I have my own in-house marketing department through the work we do with Whole Growth Partners!
A visitor on my website just scheduled a fact finder. I asked how she found me and what she'd like to talk about. She replied, "I read the information on your website and really like your approach! Reading it brought tears to my eyes - THIS is what and who I need in my life!" Instant trust and excitement. What a cool thing. Thank you WGP for helping me take my website to the next level!
When one of the most respected Managing Partners I knew started working with Whole Growth Partners, we knew we had to partner with them too. The team at WGP combines some rare qualities – the ability to quickly and thoroughly understand our business and our markets, great creative instincts and a relentless focus on ROI. They are accessible, organized and focused on helping us grow our firm.
We knew we wanted to be more purposeful in our marketing. The team at WGP created a revenue-generating strategy and activation plan that creatively combines philanthropic impact with client acquisition. They’re just brilliant!
“Whole Growth Partners helped us not only fashion our go-to marketing strategies, but also helped us act on our ideas to bring our brand to life. Their organization, availability, and ability to artfully craft messaging that truly resonates with our best clients are second to none!”
The WGM sessions are both engaging and interactive, and Darcy provides value to new reps and veterans alike. Our reps have a better understanding of the importance of personal branding and how to effectively use LinkedIn. These strategic marketing sessions have been a value add to our reps and our Network.
There is a huge gap for assistance in the financial services marketing space & reps are ALWAYS asking for additional marketing training for their staff. Kudos to WGP for recognizing the gap and offering a smart solution!
It simplified the complex process of creating honest messaging that gets through to customers. I even came away with tools that I can use to update content on my own! I was so grateful for the opportunity to work with Whole Growth Partners and would highly recommend them.
Working with Whole Growth Partners felt like a true partnership. They genuinely cared about my passions and helped bring them to life in my brand messaging. It was like collaborating with a supportive friend who shared my dedication to my business's success. WGP offered valuable insights that sparked inspiration and encouraged me to think outside the box. Unlike other marketing resources, their approach was personalized and authentic and not a "one-size-fits-all." They met me where I was and guided me to a better outcome!
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